Erste Bank DOOMSDAY

GOLD at Clio awards 2022 // Agency: Jung von Matt/Sports

DOOMSDAY envisions a world without e-sports: "What if e-sports is not a sport?”

Which for most of us who didn’t grow up with Twitch, LoL and LEC this doesn’t mean a lot.
But for the e-sports community it means nothing less than the world going under.
Here’s to the dramatic end of esports.

When I first read the script I fell in love with the humorous potential and satirical undertone. The unassumingly simple “what if scenario” reveals the power to evoke feelings of immense pain, anger, frustration or loss. It’s a gritty universe that is not obvious comedy and doesn’t ridicule the community, but plays with their biggest prejudices and fears.